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Effective Offline Site Promotion
With the many promotional options open to the website owner with regards to Internet marketing, one should not discount the effectiveness of offline advertising to bring in traffic. If your livelihood is centered around what you sell online, it will take more than a compelling site with relevant content and a user-friendly shopping cart system to generate sales. Take advantage of old-fashioned advertising to build your online presence. Use Your URL! On the Internet, your URL is your brand. Just as people know a particular online retailer by its dot-com address, so you will want to make sure people associate your products with your domain. Use a URL that is easy to spell and sticks in people's heads, a domain name that defines what you do and offer. Don't use anything too long or too complicated that it may be difficult to use in advertising. Once you have your URL and site in place, use it everywhere. Include your URL on business cards and all promotional items associated with your business: miniature calendars, bumper stickers, and pens. If your business is completely Internet-based, with no physical store, don't let that deter you from signage. If you are so inclined, you can have a window sticker of your URL attached to the back or your car, and become a traveling advertisement for your site. Print up T-shirts for yourself, family and friends, and make people aware of your site everywhere you go. Return address labels are another great method of advertising. List your website and a short but catchy slogan and promote your online business with every letter you send. If you want to be bold, slip a business card in every envelope and increase visibility. Word of mouth has long been an effective method of promotion, and by increasing awareness of your website in the outside world you can increase traffic on the Internet. Don't be shy, show the world your domain and lead them to your products and services.
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